Coach CarlBusiness
The 4-Tier Ladder: Why Free Verified Becomes Your Defensible Middle
Published July 16, 2026 7 min read
Four tiers laid out: Free Unverified basic, Free Verified with Verified by Visit badge + priority in Don Eats but requires verification + 1 Slow-Shift visit, Rewards + Don Delivery, POS + Multi.
Psychology: Free Unverified is entry, Free Verified is defensible middle for most spots — feels earned, proof is real. Rewards is sensible middle for serious restaurants. POS is max.
Tier pages, comparison layout, choose-tier button front-end only. Founding vs public price shown per tier — no deadline, owner-controlled, founding offer is $497 for one year then $49/mo for life.
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What you will take away
- Middle tier = defensible choice — honest catch up front
- Founding $99 → $149 is real deadline lever
- Verification required before Verified badge
Next step
Put this guide to work.
Founding $497 — one full year Academy access, then $49/mo for life. BookTheDon + Don Delivery included during your Academy year.
Join the Academy — $497 One Year, Then $49/mo for LifeMore from RSG