The 3-Field Booking Form That Doubled Our Conversion
We tested 10 fields vs 3. Ten lost 62% of starts. Three kept 78%.
Field 1 What: Airport, Hourly, NEMT, Corporate, Delivery Food, Delivery Parcel — pick. Field 2 Where: pickup + drop with 1 memorized home/work per driver. Field 3 When: date + time, defaults to soonest available slot for that driver.
Price shown BEFORE confirm button. Always. Driver card shows vehicle, area, what they offer, and Do you book directly? Yes, I do note. Confirmation screen: driver photo, reference code, billing note driver paid immediately.
Simple forms convert better. Price first builds trust, confirmation shows driver details and reference.
Keep this close
What you will take away
- 3 fields beats 10 — 62% drop measured
- Price before confirm builds trust
- Confirmation = driver details + reference, not blank thank-you
Next step
Put this guide to work.
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